Old Spice’s advertisement ‘Your Man Could Smell Like’ is used as a sample. Old Spice is a popular body wash for males. Old Spice’s persuasive message techniques are what make it so popular. They do this to convince women to buy the products for their boyfriends. The commercials in 2019 are designed to be entertaining while promoting a product.
Mustafa’s opening statement “hello ladies” tells you who this advertisement is for. It is obvious who the advertisement is intended for when the common phrase, “hello women”, immediately catches a woman’s eye. Mustafa gives a flirtatious look, with twinkling eye and raised eyebrows. This is the image of a “manly” advertisement.
The advertisement is full of humor and sarcasm. It’s aimed at grabbing the attention of the intended audience. The advertisement tries to appeal to the audience, by convincing them that using the product will allow them to “transform” themselves into the “man”. The ad assumes that women are disappointed with their men because they don’t look like the man in the advertisement.
The advertiser will also claim that Mustafa’s man doesn’t have enough manliness because he uses “lady’s scented bodywash”. In the beginning, he uses humor by showing the actor Isaiah Mustafa. He has them react to his words “look at you man” by asking them to do so. Back to me now. The advertiser will also try to engage the audience by using this technique.
Next, let’s analyze how humor is used throughout the ad. The ad is kept interesting by allowing random events to happen. For example, near the end of ad the man says: “Anything Is Possible When Your Man Smells Like A Man and Not A Lady.” The humor is intended to make the audience laugh. Mustafa gives the impression to females that a’man’ can smell manly but is not a physical man. Mustafa has tickets for your favorite thing, and even diamonds in order to impress women. These scenes were used in the commercial to make it seem like old spice was able to do more for men. Old Spice can’t turn tickets into oysters and pearls into tickets, it just makes you smell good. Using irony makes old spice smell like tickets and diamonds.
Next, we will discuss tone. The actor sounds confident in his tone, as though the old spice is giving him that “manly quality”. Mustafa’s voice throughout the commercial adds humor. Mustafa’s straight face and ridiculous pictures also add to the humor. The humor is added to make the ad more appealing. Mustafa is able to reinforce his message by using old spice and buying it.
Old Spice is trying to reach out to a larger audience of women and men by promoting the Old Spice product. To increase your sales, you need to reach a wider audience. In a matter of months, YouTube ads gained 19 millions views as the public began to accept and enjoy the product. Carl Nielson reported that the sales of previous old spices have increased by 55% over 3 months. The video “Your Man Could Smell Like” has been viewed 49 million times with 40,000 comments. However, sales of Old Spice and its popularity have skyrocketed since the advert. Old Spice is no longer a scent of manliness, but one of victory. The viewer is not usually interested in body wash. Men may be less excited about it and aren’t as concerned with the right products. Women are usually more interested in self-hygiene, so incorporating them into the advertisement might catch her attention. She may even want to purchase this product for her husband to try.
This advertisement analysis essay shows that Old Spice’s attempt to associate women with its products attracts both men and women, resulting in increased sales. Old Spice uses’manly images’ to show what Old Spice considers manly. The advertisement also uses humor to stimulate humor. It was also around this time that men’s soaps were booming on the market. Old Spice created a campaign that targeted both men and women to boost sales. The message of this advertisement is fairly straightforward: If you don’t like your man smelling like a girl, then buy him Old Spice.
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