Table of Contents
The leadership squad
Financial Highlight
Emma’s Bakery Products
Breakfast Sandwiches:
Other people
Market Trends & Statistics
Characteristics
Edge Over Rivals
Offline Promotion Strategy
Online Promotion Strategy
Emma’s Bakery a registered company, produces organic and healthy foods. The company’s main focus is to provide tasty and healthy baked food across the nation.
Emma’s Bakery offers its customers a variety of healthy baked goods, including cookies, bread, croissants, chips from the local area, and cakes. Our products will contain only 100% natural and organic ingredients. We will offer regular and low-fat products. We also plan to offer catering services and promote local spices in addition to our product offering. Emma’s Bakery’s target customer is residents of Abuja. They will soon expand to other states. Demographics are listed below.
Almost two hundred thousand people live there.
N50 000 is the average monthly income
60.0% of married couples and 50.5% of singles* have a paid or self-employed job
Age range 18-48 years. The company will also target notable schools within the local community. Emma Bakery is a great place to get food and pastries for students.
Emma Osita is the company’s management team. She has 15 years of experience in food and cooking. He is the managing director. Ebuehi Roland has over 10 years of experience as a Culinary Trainer both locally in Nigeria and internationally. She is a highly qualified and experienced baker and caterer.
Emma’s Bakery, Catering & Spice Company, will be a success for the reasons listed below:>> The staff members are experienced and have successfully run a business in the bakery industry for over 10 year ‘.>>.
The company has a target of ten million Naira (N10,000,000,000). The company needs to raise N10, 000, 000 (N10,000,000) in order to start its business. The fund is specifically used for:
Emma’s Bakery will need N3, 000,000.00 to design the structure of her bakery. These are the major projections for the five years ahead: FY1
Emma’s Bakery Nigeria, is a company registered in Nigeria that produces upscale organic and healthy bakery food, including bread, snacks and small chops. Our customers can also purchase breakfast, lunch, and a variety of other foods. We also offer coffee and beverages to our customers. Emmanuel Osita is the founder of the company. This experience is what will help run the business. He has gained a great deal of knowledge from successful companies in and out of the country that have successfully managed their bakery businesses. Mrs. Nneka Osita supports Mr. Emmauel Osita. She has extensive knowledge and experience teaching bakery and culinary courses in universities. She will use her theoretical and practical knowledge to guide the class in the direction of success. She has a good personality. She managed and coordinated the Department of Culinary in the University of Abuja.
The location of the firm is a competitive advantage for the company due to its population density. This location was chosen after a three-month long, painstaking study.
After working at both a local bakery and an International one for many years, Mr. Emmanuel chose to start a baking business. The bakery will be focused on providing healthy, organic and locally flavored bakery products for its customers. The company will start operations in Wuse, Abuja because of its high population density and the residential advantages. Emmanuel had run several successful baking companies in Nigeria, and in Europe. He was a student in London at the time.
During the first six months, the company plans to carry out the following tasks:
Create a unique Bakery Menu
Search for a strategically located office in Abuja and specifically Wuse.
Branding your company properly with a simple logo and a website that is purposeful and easy to understand
Buy cutting-edge baking technology
Employ administrative and supporting staff who will ensure the smooth running of your business.
Emma’s Bakery ProductsThe firm has created a menu based on the demands of prospective customers. All products are natural and organic. The products can be categorized as follows:
Breakfast Sandwiches
Croissants
Bageis
Muffins
Sweets and Afters
Sandwiches & Wraps
Breakfast Sandwiches:
Bagel with sausage, egg roll and cheddar
Smoked salmon & Cream cheese on Bagel Croissants & Danish
Chocolate croissant
Apple croissant
Cherry Danish
Lemon Danish Bagels
Plain Bagies
Cinnamon Raisin BagelMuffins
Chocolate Chip Muffin
An orange-flavored scone
Corn Muffin
Blueberry
Cranberry Walnut Muffin Cookies and Dessert
Crumb Cake
Delicious, crumbly shortbread biscuits
Chocolate Chip Brownie
Chocolate Chip Cookie Sandwiches & Wraps
Sandwiches with Chicken Pesto
Mediterranean Wrap
Roast Beef Caesar Sandwich
Other people
Loaf
A cinnamon-flavored pastry roll
Dessert
Hamburger Rolls
Chin-chin
French Stick
Donut
Egg Wrap
Meat, fish and chicken pies
The company’s facilities will cover a total of 3, 000 hectares.
Kitchen Area
Staff changeover room
ATM
Self-service coffee point
Raw materials warehouse
Mini Halls for restaurants that can accommodate up to 55 customers
Toys and a playground for children
Bathrooms
Parking for up to 75 vehicles
Emma’s Bakery’s competitors will be food chains in the Wuse axis. The competition will be from a food service provider that offers organic and natural foods, such as supermarkets, coffee shops, and restaurants.
Market Trends in NigeriaBread and other baked products are staple food for the majority of Nigerians. Both the rich and poor in Nigeria have easy access to these products. The Nigerian population is over 190,000,000, which means that there is a big market for bakery goods. Premium Breadmakers Association of Nigeria stated in 2018 that its members created over 700,000 jobs directly and indirectly. Klyveld Peat Marwick Goerdeler’s (KPMG’s, 2016) report reveals that the Nigerian baking industry is growing 72% at a market valuation of $621,000,000 dollars. The growth is expected with pari pasu population. Euromonitor’s 2017 report states that the sales of baked products in Nigeria are expected to rise over the forecasted period. The CAGR is 6%.
Emma’s Bakery is now serving Wuse residents and all of Abuja FCT. The company is going to deliver its products via mobile system around the Federal Capital Territory. The area that we are targeting is one of affluence and proximity to the local market, where organic and natural ingredients can be easily accessed for our baking production. The following demographics will be covered:
General CharacteristicsTotal Population Number Male 90, 000
A woman is worth 130,000.
Age Group
Below 10 years 40, 00011
Under 29 Years 68,00030
Under 45 Years 75, 000
Above 46 Years 25, 000
Focus Group
Company 256
Government Agencies 109
47 non-governmental organizations (NGOs) working together in cooperation.
Income Level
Low Income 40, 000
Medium 79, 000
High Income 157, 000
Educational Level
Primary 45 Secondary65Training institutions 34Emma’s Bakery’s primary targets are divided into:
Conservatism Stay at Home Residents: This group is always inside, either reading or watching TV. This group will be reached by promoting on the websites of local communities and offering home delivery services. By collecting money for delivery, we will be able to encourage this group.
These people are early morning commuters. Offering breakfast to early morning commuters is our way of attracting them.
Lunch and dinner will be provided for all private and public company employees. Around 10,000 workers work in public and private agencies in Wuse Area Abuja.
Wuse has over 50 public and private schools. The company’s aim is to give friendly and pocket-friendly products to the students, non-teaching and teaching staff at these schools.
Emma’s Bakery located the following stores and retail outlets within a three mile radius of our proposed location. These retail stores will compete directly and indirectly with our company.
The Oceanic Bakery occupies a central location within Wuse Zone 4 in a strategically important area. With 15 years of experience, the company is Abuja’s leader in bakery and grocery products. Oceanic Bakery produces a large variety of baked goods. The bakery has been very successful but only 15% of their products are organic. The bakery also offers a limited range of products, including two types of breads, cookies and one type of cake. Emma’s Bakery aims to offer a wide variety of items across its different menu categories.
Amigo Supermarket has a bakery-related facility. They focus on desserts and bread. They have an advantage over Oceanic Bakery because they are closer to corporate office workers that love bakery products. The number of people who patronize the store is a good indicator.
BON Supermarket lies three stores to the west of BON Bakery. BON has been around for 10 years. Its success is due in part to the central location it occupies within the busy Wuse area. Their customers can choose from bagies, croissants and breakfast. The company continues to grow because of their loyal customers and strong relationship. We are hoping to gain some customers who have a solid base of healthy organic products and quality bakery products.
Competitive AdvantageEmma’s Bakery was able to gain a competitive advantage over its competitors by:
The bakery’s goal is to offer our customers fresh, natural and organic bakery products. Our competitors do offer similar products, but we are hoping to become the market leader in this area.
Our bakery is situated in the heart of many public and private agencies. It also has a high density of residential areas. A large number schools are located in the vicinity of our bakery.
The members of the management team have a solid theoretical and practice knowledge on bakery production, management and management. Their experience working in international, national and private organizations will prove useful.
The company will use online and off-line approach, as well several loyalty programs and a strong strategy for customer relationship to retain customers.
Emma’s Bakery’s plan of marketing is innovative and guarantees the success. This strategy is proven to work. This strategy is custom-made to suit the unique characteristics of our operating environment.
The company developed a model for proving the uniqueness of value propositions.
We offer a wide range of 100% organic products, including breads, cakes, sandwiches, and more.
Offer a spacious area that allows customers to eat in and take out.
Make sure that your business is attractive to clients and has a good environment.
Customers are treated with great friendliness and service
Social media can be used to boost product sales.
Emma’s Bakery’s customers are individuals, companies and government agencies that live 6 miles away. This will require a combination of online and offline marketing strategies.
Offline Promotion Strategy
The company plans to survey the streets in order determine what its customers want.
Emma’s Bakery is developing a brochure and flyer that will inform the public about the benefits of organically baked foods.
The business will attract new customers by using a referral program.
Customers who visit the bakery frequently will receive a card of loyalty.
The business will be promoted in local newspapers and trade journals.
The company will sponsor local events with seriousness.
Online Promotion Strategy
Emma’s creates social media accounts on popular sites such as Facebook, Instagram and Twitter.
Customers will be asked to participate in regular online surveys by the company.
Emma’s Bakery will launch a weekly EMBakeChallenge.
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